FourteenG Marketing
Print | Illustration | Branding

UConn Health

The Challenge
To ensure everyone in Connecticut will have the opportunity to enjoy good health and well-being. Our mission was too reduce disparities by turning ideas shown to work into policies and actions. We sought to establish UConn Health as a leader in health equity by creating a collaborative environment that brings together different perspectives to look at root causes and potential solutions to health disparities.
The Solution
FourteenG created and branded the Equal Coverage to Care Coalition. The EC2C project addressed health literacy, health system navigation, and simplified health insurance issues. This was accomplished by identifying and leveraging resources to provide assistance to low-income, racial ethnic minorities and other disadvantaged populations to overcome insurance-related barriers.
What we did:
  • Illustration
  • Print Collateral
  • Concept Strategy
  • Messaging Strategy
  • Branding


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