Arm your business with valuable insights into your online marketing performance. Use the Free Business Report to highlight gaps in your marketing, and begin to find the optimal solutions to Amplify your online footprint.
The online business report assigns letter grades for your business based on performance in 6 key marketing categories; Business Listings, Reviews, Social Media, Website, Digital Advertising and SEO. This breakdown helps you, the business owner identify your most critical needs. Next discover and find solutions to these needs within the Amplify™ Marketing Platform.
Local businesses need accurate listings on many directories to ensure that customers can find them online. Improve your search rank and make them discoverable with a strong listing presence. Without online listings, you will lose customers to competitors.
Listing Accuracy
Correct your listings to bring customers into your business. Accurate listings ensure that customers can find and contact a business. Incorrect listings lead to unhappy and frustrated customers. Your business must be listed correctly!
Boost your online reviews to establish trust and credibility. Reviews are structured mentions that are classified or ranked in some way, often with a star rating or numerical scale. Local businesses must continually collect fresh reviews and strive for 5-star ratings.
Every day, millions of consumers declare their buying intentions on social media. You must keep your followers engaged to grow your audience and build brand loyalty.
If the grade is low, you can manage customer activity in a single feed, respond to customers straight from the feed, and track every interaction. A social page may not appear in the report for several reasons. It could mean that you do not have a page for your business, maybe because you are using a personal page instead of a business page, or your page has viewing restrictions. Remember, if our system has a hard time finding your social page, your customers will too.
Our Business Report leverages Google PageSpeed Insights to assess whether your website speed meets Google’s expectations on mobile and desktop. The report then displays recommendations for issues to fix.
Recommended Keywords
Explore the opportunity. This section of the report identifies the average Cost-Per-Click (CPC) for your top five keywords, based on content gathered from your website and location. The report also displays the potential results of running a dedicated ad campaign over one month that focuses on these keywords.
Campaign Performance
The report examines the number of paid ads you and your competitors have purchased in the most recent month, the estimated number of clicks received from all their paid keywords, and the approximate Google Ads spend in the last month. This data provides you a view of what high-performing competitors are doing, and what you must do to compete.
Improve a website’s ranking in organic (unpaid) search results or search engines like Google and Bing. Your goal with SEO is to rank on the first page for the right keyword search phrases that are relevant to your business. Consumers are using search engines to assess their options and qualify the goods and services they’re interested in. With 81% of consumers performing an online search before making a purchase decision, every business needs to invest in SEO!
Local Search Results
View your search ranking and see how high up they appear in search results. We conduct a search for a high-priority keyword related to your business and display those results directly in your Online Business Report. We display the ranking in two formats, the first being across the local area within Google Maps using 9 dynamic hotspots. The second is the top three search results, along with where the business falls in those results.
Organic Keyword Performance
Compare your keyword performance against your top competitors. Your business website is scanned for the top keywords in the Business Report’s database, as determined by Google. The report then displays keyword performance for your business and its top competitors.
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