FourteenG Marketing
How to Write website content

Website Content Guide

Do you need to craft content for a new web page? For most, this marks the beginning of an endless cycle with developers, upper management or even clients over what content you need to create. This page will walk you through how to use our three step guide to create your content for any web page, and simplify the entire website content creation process.

Filling out our guide the right way will make it easy for FourteenG to transfer approved content on to a web page and not have to guess where it should go. Below we have everything you need including editable sections that you can customize for each web page you create. Let’s get started:

webpage content layout

Develop Content before designing

Why should you always create content before design? First, it’s important to know what purpose a page will serve before it can be designed. 

Content needs to be reviewed and approved BEFORE publishing, to not only save time but to also avoid making edits to live pages later in the process.

Take a look at the typical contents and layout of a interior webpage. It is recommended to limit additional content sections(Subheader & Additional Body Content) to three, in order to keep readers engaged. This is only an example of a type of layout, as they will vary depending on the content, product, service and/or purpose of the webpage. 

Step 1: Planning

Plan your content

The first step of creating content for your new web page is to develop a plan. Begin by answering the following questions before you write:

  1. What type of content are you writing? (A product page, a help doc, etc.)
  2. Who are you targeting? Who do you want to reach and what message do you need to share with them that will capture their attention?
  3. What is the purpose of this page? How does the content on this page affect the overall experience on your website?
  4. What questions does this page need to answer for your audience? You’re creating this page and this content for a reason. Your audience is looking for answers. What are they and what do you need to tell them?
Step 2: Keyword Research

Research Your Topic and Keywords

Keywords are the terms or phrases that your potential customers are typing into search engines, or your website to find what they are looking for. Both of these searches play an essential role in how you create your messaging.

You need to be able to see what people are referring to your product as. Start by listing the keywords and secondary terms you may want your webpage to include information on.

Make a list of terms that relate back to the product or service that you are writing your content about and try to naturally work them in wherever possible. These terms can also give you ideas for new pages you should create. We will ask for 5 keywords to get started but the more keywords the better results.

Step 3: Content Writing

Write Your Webpage Content

You’re finally ready to write your web page content. However, each message that you write will be used in a different section of your website. We will break this down by section.

Your header or page title is the most important piece of copy that you’ll write for your new web page. This is the first thing that your audience will see. It needs to capture their attention and tell them exactly what they’ll find on this web page.

Your headline or page header should be located at the very top of your page.

  • Aim for six to seven words per headline.
  • Use the main keyword that you recorded in your template as part of your headline.
  • Inform your reader how they’ll benefit from reading your page.

Body content refers to the main pieces of text on a web page. It is usually located in the center of the webpage, but it can move depending on the type of web page that is being created.

Depending on the type of pages you’re creating content for, your body copy could be one giant section or multiple smaller ones. (Try to limit to three sections)

  1. Keep your paragraphs to a three-sentence maximum.
  2. Keep your sentences under 25 words.
  3. Break up information with lists and bullet points.
  4. Use subheaders to break down points in the text to make it skimmable.

Subheaders are used to break up long body copy and indicate to the reader that there is a new idea or a subpoint of the previous idea.

Subheaders may not always be used in body copy especially if it’s concise like a product description. However, it can be used in FAQ pages or blog posts to help break up text and make it easier for customers to read.

Sub-headers follow the same guidelines as headlines in the fact that they should be:

  1. Keyword-driven (usually secondary terms are great for subheaders).
  2. Six to eight words long.

CTAs tell your audience what to do. They are that final push that gives them the courage they need to do an action on your website whether that’s signing up for a trial or purchasing a product.

What makes a good CTA?

Start with a verb, go easy on filler text, keep it brief and make one simple request, are all elements of great CTAs.

Buttons are another essential part of the content that you’ll need to write before you web page is developed. Buttons can make or break the effectiveness of web page. So even though they are short little phrases of text, they need your attention.

The text that is in the button is important too. After all, you need to reassure and tell your audience what they’re going to get when they click that button.

3 Step Guide

Website Content

Now let’s write some attention grabbing content! We’ve provided a simple three step from for you to fill out to begin creating all of your webpage content.


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