Evaluation Checklist – 4 Point Check

• Ultimate Website Checklist – https://gillandrews.com/website-checklist-pdf/#checklist

1. Lead Generation
   1. Organic Search
      1. Evaluate Search Engine Results Page
      2. Evaluate Google My Business
   2. Social Media
   3. Evaluate Social
2. First Impression
   1. Speed Test – Gtmetrix.com
   2. Mobile Friendly Test – https://www.websiteplanet.com/webtools/responsive-checker/ 
   3. Content Presentation Grade
   4. Content Quality Assessment
3. Site Analysis – Get people to know, like and trust you
   1. Homepage
      1. Who are you?
      2. What do you do?
      3. Who is the audience?
      4. What is the Value Provided?
   2. About Page
   3. Navigation
   4. Blog
   5. Footer
   6. Newsletter
4. Make a Sale
   1. Service/Product Page
   2. Conversion Process

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