Case Studies
Real Impact, Meaningful Connections
See how FourteenG Marketing has helped organizations navigate complex challenges with thoughtful messaging and strategic communication. From crafting clear, culturally relevant narratives to building engagement within diverse communities, our case studies showcase real-world examples of campaigns that inspire action, foster trust, and drive results.
We specialize in developing tailored solutions for nonprofits, organizations, and community initiatives—just like the work we’re excited to create for Blue Hills Civic Association as we help shape your Messaging & Communications.
Prepared for: Blue Hills Civic Association
Access Health CT
Reaching Diverse Communities with Care
Challenge:
During the first open enrollment period of the Affordable Care Act, Access Health CT faced the monumental task of enrolling nearly 344,000 uninsured Connecticut residents. Initial outreach efforts revealed a critical gap: their messaging was failing to resonate with urban and multicultural populations. In these communities, distrust in systems and a lack of connection to traditional penalty-focused messaging were significant barriers. To succeed, Access Health CT needed to reimagine its approach to inspire action and build trust.
Solution:
FourteenG partnered with Access Health CT to provide comprehensive marketing and creative support that extended far beyond a single campaign. From strategy to execution, our collaboration included website development, internal platforms, print collateral, event materials, and multiple ad campaigns.
One of the standout campaigns was the Because I Got Covered initiative, which directly addressed the motivations of urban communities. Through outreach and focus groups, we discovered these populations were more inspired by the tangible benefits of being insured—like peace of mind and regained health—rather than the threat of penalties. Messaging such as “Because I got covered, I now have peace of mind” with imagery of a parent caring for their child, and “Because I got covered, I recovered from a previous injury and now I’m back in the game,” resonated deeply. This culturally informed approach helped Access Health CT exceed its enrollment goal by 116%, insuring over 208,000 residents. The campaign earned national recognition from the Department of Health and Human Services and became a model for similar efforts nationwide.
Impact Beyond Campaigns:
Over the course of two years, FourteenG played a critical role in elevating Access Health CT’s presence and effectiveness. From developing innovative strategies to producing creative assets and facilitating impactful events, our partnership underscored our ability to adapt, innovate, and deliver under tight deadlines—solidifying Access Health CT as a national model for success.
Uconn Health Disparities Institute
Bridging the Gap in Health Education
Challenge:
The UConn Health Disparities Institute faced the critical task of addressing systemic barriers to healthcare access for low-income, racial, and ethnic minorities across Connecticut. To establish UConn Health as a leader in health equity and improve health literacy, the organization needed a comprehensive strategy to engage underserved populations and empower them to navigate the healthcare system effectively.
Solution:
FourteenG partnered with UConn Health to brand and launch the Equal Coverage to Care Coalition (EC2C), a campaign designed to improve health literacy and foster community engagement. The strategy included:
•Branding the EC2C with a distinct identity, logo, and messaging framework.
•Developing culturally resonant materials that emphasized inclusion and representation.
•Creating print and digital content to communicate complex health information in accessible ways.
•Conducting workshops and outreach events to educate communities about health insurance navigation and resources.
This comprehensive approach ensured that messaging was tailored to the unique needs of diverse communities, addressing mistrust and improving resource utilization.
Results:
The campaign significantly increased awareness of health literacy resources among underserved populations. Key outcomes included:
•Enhanced navigation of health insurance systems, empowering low-income and minority groups to access available resources.
•Increased participation in workshops and outreach events, exceeding expectations and fostering a sense of community empowerment.
•A measurable shift in attitudes toward health insurance, with greater trust and engagement across targeted communities.
Impact Beyond Metrics:
Through collaborative problem-solving, FourteenG helped UConn Health address challenges such as misinformation about health coverage and varying levels of health literacy. Tailored educational materials and direct engagement through workshops effectively clarified misconceptions, strengthened community trust, and laid the foundation for sustained health equity efforts.
This initiative demonstrated the power of inclusive branding and targeted communication in tackling health disparities, solidifying UConn Health’s position as a leader in health equity while creating a lasting impact in underserved communities.
North Hartford Ascend
Empowering a Community through Collaboration and Opportunity
Challenge:
North Hartford Ascend is a transformative initiative that unites local organizations, families, and resources to address systemic challenges in health, economic mobility, and community well-being. As a pioneering effort, Ascend faced the significant challenge of establishing itself in the community. It needed a clear and compelling identity, a comprehensive communications strategy, and the tools to educate and engage stakeholders effectively—all while ensuring its mission of collaboration, accessibility, and equity was at the forefront.
Solution:
FourteenG partnered with North Hartford Ascend as the exclusive marketing agency, spearheading the development and implementation of the initiative’s marketing infrastructure from the ground up. Our work encompassed every aspect of Ascend’s public-facing identity, including:
•Brand Creation: Designed the Ascend logo and crafted a cohesive visual identity that reflects its mission and community-focused approach.
•Messaging and Communications: Developed the initiative’s core messaging and a communications guide to ensure consistent, impactful outreach.
•Website Development: Designed and built an accessible, user-friendly website to serve as a central hub for information, resources, and engagement.
•Marketing Strategy: Created a robust marketing framework, integrating digital campaigns, social media strategy, and grassroots outreach to connect with the community effectively.
A cornerstone of our efforts was the development of the Understanding North Hartford Ascend explainer video series, a four-part campaign designed to introduce the initiative, educate residents about its collaborative structure, and inspire engagement. These videos distilled Ascend’s complex mission into relatable, actionable messaging, making it easier for families and organizations to connect with the initiative’s goals and resources.
Results:
Through our partnership, North Hartford Ascend established itself as a trusted and impactful presence in the community. Key achievements include:
•Strong Brand Recognition: The Ascend identity became synonymous with collaboration, accessibility, and empowerment in North Hartford.
•Community Engagement: Monthly community conversations gained momentum, fostering dialogue and collaboration among families, stakeholders, and local organizations.
•Enhanced Resource Awareness: Families and partners reported a greater understanding of the opportunities and connections facilitated by Ascend.
Transforming Vision Into Impact:
FourteenG’s leadership in branding, marketing, and communications has been instrumental in positioning North Hartford Ascend as a catalyst for sustainable change. By providing the tools, strategy, and creative foundation for the initiative, we’ve helped Ascend bridge gaps, amplify its mission, and empower the North Hartford community. This partnership showcases the transformative power of strategic marketing in driving awareness, engagement, and collective action for a brighter future.
Academy of Science & Innovation
