Nimble recognized the need to augment its content strategy and target a broad cross section of the residential property market. They approached us to strategize, redesign and build their new website to do just that. With the intention of developing a clearer and more engaging website that would better reflect the brand of the company, we developed a strategy that would allow for a more fluid and higher end aesthetic throughout while also adopting a more contemporary user experience.
Nimble identified a need to engage people at any stage of the property journey – whether renting, buying, selling or nesting. They envisioned a site that would provide more appropriate content for these audiences in a way that would be easy to digest and make for a more personal, richer experience.
Alongside the Nimble team, we strategized a solution that would offer a visually rich platform, allowing users to discover content easily, either by exploration or filtering by their own situation. The new site had to be bright, bold and easy to digest lots of content while encouraging exploration and engagement.
Appearing deceivingly simple, the new site includes a robust content grid and numerous features that help promote the content and engage the audience with a focus on readability. Key pages of the site have been designed specifically to promote the content within and encourage a great user experience. As you’d expect, being able to view content across any device was paramount and responsive design was employed throughout to ensure that every user across all platforms has a great experience.
With a large assortment of great content, the new Nimble Realty site helps anyone in any stage of the property journey find informative and rewarding information in a way that is engaging, fun and encourages exploration.
It’s been a great pleasure helping Nimble establish and move in to its new home.