Non-profit organizations have special requirements for their branding presence. A non-profit brand needs to appeal to a multitude of different audiences. The need for donations and volunteers to support their cause is a primary factor in survival. Equally as important is the need to promote the actual cause and show why supporting it is important. It is vital that everything be packaged in a way that can be easily understood.
The Discovery Center looked to overhaul their brand identity as part of an overall organization refresh. The redesign would encompass entirely new branding while simultaneously bringing it to life digitally as well as physically.
Working through the brand strategy, we developed an aesthetic that fit the recent refresh and extended it to all the marketing materials in a way that captured the unique style in which they deliver their message.
It was important for The Discovery Center to offer an easy way for different audiences, with a variety of purposes to navigate through relevant but extensive content. As part of the project and based on the outcome of discovery, we refined the identity for the brand to better communicate the serious nature of the issue and reflect the goals of the program.
The revitalization of The Discovery Center Brand has been overwhelmingly well received by all of the organizations stakeholders, staff and supporters. We established a well defined identity as well as a strong point of recognition for their audience.
Aesthetically, structurally and functionally the new marketing meets the needs of their diverse audience all while offering easy to understand content.