As an exciting new start-up, BodyRoc wanted to reimagine their website to offer a more contemporary, digital-first brand experience. The previous website served a rudimentary business support function but didn’t allow for a forward thinking digital strategy that would grow an audience and client base for a business in its startup phase.
Our key strategic focus was to deliver relevant content to educate existing and potential gym goers to BodyRoc’s new and innovative brand of fitness. We also set out to capture the initial audience and to build brand reputation. This would eventually result in an increase in class subscriptions.
From a design point of view, it was important to communicate the healthy and energetic nature of the sport throughout, while also remaining true to the sweet science of boxing.
It was essential to create clarity and develop a content hierarchy that guided users to the areas of the site that interested them most, particularly on mobile. Another essential was for users to be able to book classes easily while still getting an education on what BodyRoc has to offer and inviting that exploration and discovery into this new world of fitness. The website is built to expand to an online store and to extend the commercial reach beyond the startup location with sights on franchising.
The finished product marries a new tradition with digital strategy to serve the evolution of the fitness brand and business model. We look forward to watching the growth of BodyRoc, particularly as they extend into the world of franchising. BodyRoc opened it’s doors to the public in November of 2015 and they’re off to a tremendous start.